White Research is a social research consulting firm, specializing in consumer behaviour, market analysis and innovation management in the fields of Energy, Circular Economy, Smart Cities, Transport, Agriculture, Transport and their related cross-sectoral technological domains.
The company addresses business strategy, policy, market and user related issues through an array of diverse analytic tools.
More specifically, WR mines and interprets hard-to-grasp consumer and user insights through a combination of modern analytics, marketing research, collective intelligence and evaluation methods, and uses this knowledge in designing efficient actions that put the end-user at the centre of the decision-making process.
Through its core staff, WR has access to significant experience on translating multi-source asymmetric information and complicated analytics into actionable advice and recommendations towards the transferring and application of identified innovations, best practices and policy measures to the different market, social or policy contexts of the case under focus.
WR also specializes in the design and implementation of stakeholder engagement strategies and has acted as a Dissemination and Innovation Manager in many on-going and past H2020 RIA, IA and CSA projects, effectively engaging targeted stakeholders, disseminating project results, and executing business modelling and planning activities.
Moreover, WR possesses valuable know-how and expertise in effectively reaching out to targeted as well as general audiences through the design and implementation of marketing strategies for the widespread adoption of research results and innovations.
Finally, WR has extensive experience in the management of EU-funded research projects. WR Staff has been involved in or supported the management of more than 35 EU-funded projects the last 15 years acting as Coordinators, Innovation and Exploitation Managers, Advisors and Certified Trainers in the field. In addition, WR retains strong linkages to several EU-related interested industrial groups and networks.